The All Systems Glow Doctrine: Why Apple's Multi-Model Siri Just Changed Where You Sell, How You Build, And Which AI You Bet On

Stephen Diaz

Published on: 08/06/2026

Apple's WWDC 2026 keynote with slogan All Systems Glow rebuilds Siri as a multi-model chatbot powered by Gemini, with ChatGPT and Claude as Extensions, through a $1B/year deal. 2B+ devices become the consumer AI gateway. Run The 4 Surface Pocket Test (Voice, Visual, Action, Content) on your business this week.